How do I Create a new Email Marketing Campaign?

How to Create an Email Campaign in PhotoBiz

Overview

Email marketing is one of the easiest ways to stay connected with your photography clients and promote your business. Every PhotoBiz website package includes 10,000 marketing emails per month at no extra cost, giving you a powerful way to share updates, promotions, and reminders.

With PhotoBiz Marketing and Ask PhotoBiz AI built directly into the email editor, you can create professional, client-ready email content in minutes, even if you are not sure what to write.

This guide walks you through creating an email campaign, choosing a layout, customizing your design, and using Ask PhotoBiz AI to quickly generate polished email content.

Why You Should Use Email Marketing

Email marketing allows you to communicate directly with your audience and drive engagement with your website. With PhotoBiz, you can:

Reach clients directly in their inbox
Stay top-of-mind with past and current clients
Drive traffic to galleries, booking pages, and contact forms
Promote sessions, packages, and special offers
Track engagement, including opens and link clicks

Ask PhotoBiz AI makes email marketing even easier by helping you write clear, professional content without starting from a blank page.

STEP ONE

Log into your PhotoBiz account and click MARKETING in the left-hand menu. This opens the Marketing dashboard where you manage all of your email campaigns.

STEP TWO

Click the NEW CAMPAIGN button to start building your email campaign.

You can organize campaigns using categories to keep your dashboard clean and make emails easier to find later.

STEP THREE

Choose how you want to begin your email campaign.

You can start with a blank layout or select a pre-built template designed for photographers. Templates are grouped into categories such as promotions, sessions, reminders, and greetings.

Click the template you want, then click SELECT to begin editing.

STEP FOUR

Add content and customize your email layout by dragging and dropping content blocks into your campaign.

PhotoBiz provides several block types to help you structure your message clearly and professionally. You can add:

Title Block for headlines
Text Editor Block for your main message
Images Block for photos
Button Block for calls-to-action
Divider Block for spacing
Social Block for social media links
Logo Block for branding

You can also adjust design settings like button styles, borders, spacing, background colors, and social icon settings to match your brand.

Using a single-column layout helps keep your email clean, mobile-friendly, and easy for clients to read.

Using the Text Editor Block with Ask PhotoBiz AI

The Text Editor Block is where most of your email content is created, and it includes Ask PhotoBiz AI to help you write faster and more easily.

When you click inside a Text Editor Block, you can use Ask PhotoBiz AI to generate email content from a short prompt. This is helpful if you are not sure what to say or want to save time writing.

Ask PhotoBiz AI can help you:

Draft a complete email
Rewrite or polish existing text
Adjust your tone and messaging
Create calls-to-action for galleries, sessions, or promotions

You can edit and customize the AI-generated text at any time so it reflects your personal brand and photography business.

Learn More About Customizing Your Email Campaign Design

FINAL STEP

Review your completed email campaign to make sure your message clearly explains what clients should do next. Confirm that links are working properly and that your content reflects your brand voice.

You can also send yourself a test email before sending your campaign to your contact list.

Learn More: How To Send A Test Email Campaign

When everything looks correct, your campaign is ready to send or share. You should see a completed email layout and be ready to move on to delivery.

Additional Options and Helpful Notes

Campaign Categories

Organizing campaigns into categories can make it easier to manage seasonal promotions, mini sessions, newsletters, or client reminders.

Mobile-Friendly Design Tips

Most clients view emails on mobile devices. Keeping your layout simple and limiting large blocks of text can improve readability and engagement.

Tracking Campaign Performance

PhotoBiz Marketing allows you to monitor campaign performance after sending. You can track:

Email opens
Link clicks
Engagement trends

This information can help you improve future campaigns and better understand what content your audience responds to most.

NEXT STEPS

After creating your campaign, you can send your email to selected contacts, share your campaign on social media, and track opens and clicks to see how your email performed.

Using a single-column layout keeps your message clean, easy to read on mobile, and helps focus attention on your most important content and calls-to-action.

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