How do I Create a new Email Marketing Campaign?

How to Create an Email Campaign in PhotoBiz

Email marketing is one of the easiest ways to stay connected with your photography clients and promote your business. Every PhotoBiz website package includes 10,000 marketing emails per month at no extra cost, giving you a powerful way to share updates, promotions, and reminders.

With PhotoBiz Marketing and Ask PhotoBiz AI built directly into the email editor you can create professional, client-ready email content in minutes, even if you’re not sure what to write.

This guide walks you through creating an email campaign, choosing a layout, and using Ask PhotoBiz AI to quickly generate polished email content.

Why You Should Use Email Marketing

Email marketing allows you to communicate directly with your audience and drive engagement with your website. With PhotoBiz, you can:

Reach clients directly in their inbox
Stay top-of-mind with past and current clients
Drive traffic to galleries, booking pages, and contact forms
Promote sessions, packages, and special offers
Track engagement, including opens and link clicks

Ask PhotoBiz AI makes email marketing even easier by helping you write clear, professional content without starting from a blank page.

STEP ONE

Log into your PhotoBiz account and click MARKETING in the left-hand menu. This opens the Marketing dashboard where you manage all of your email campaigns.

STEP TWO

Click the NEW CAMPAIGN button to start building your email.

You can organize campaigns using categories to keep your dashboard clean and make emails easier to find later.

STEP THREE

Choose how you want to begin your email campaign.

You can start with a blank layout or select a pre-built template designed for photographers. Templates are grouped into categories such as promotions, sessions, reminders, and greetings.

Click the template you want, then click SELECT to begin editing.

STEP FOUR

Add Content and Write Your Message

Build your email by dragging and dropping content blocks into your layout. PhotoBiz provides several block types to help you structure your message clearly and professionally. You can add a Title Block for headlines, a Text Editor Block for your main message, an Image Block for photos, a Social Block for clickable social icons, a Logo Block for branding, a Divider Block for spacing, and a Button Block for calls-to-action such as viewing a gallery or booking a session. You can also adjust design settings like button styles, borders, background colors, and social icon settings to match your brand.

👉 Learn More About Customizing Your Email Campaign Design

Using the Text Editor Block with Ask PhotoBiz AI

The Text Editor Block is where most of your email content is created, and it includes Ask PhotoBiz AI to help you write faster and more easily.

When you click into a Text Editor Block, you can use Ask PhotoBiz AI to generate email content for you based on a short prompt. This is ideal if you are not sure what to say or want to save time writing. Ask PhotoBiz AI can draft a complete email, rewrite or polish existing text, adjust tone, and help create clear calls-to-action for galleries, sessions, or promotions.

You can edit and customize the AI-generated text at any time so it sounds like you and fits your business. Using Ask PhotoBiz AI allows you to create professional, client-friendly emails in minutes instead of starting from scratch.

FINAL STEP

Review and Prepare Your Campaign

Review your completed email to make sure the message clearly explains what clients should do next. Confirm links are correct and that your content reflects your brand voice.

You can send yourself an email test of your campaign prior to sending out to your list.

Learn More: How To Send A Test Email Campaign

When everything looks good, your campaign is ready to send or share. You should see a complete email layout and be ready to move on to delivery.

NEXT STEPS

After creating your campaign, you can send your email to selected contacts, share your campaign on social media, and track opens and clicks to see how your email performed.

Using a single-column layout keeps your message clean, easy to read on mobile, and helps focus attention on your most important content and calls-to-action.

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