How Do I Add Google Analytics to My Marketing Campaigns

How to Add Google Analytics to PhotoBiz Email Marketing

Overview

PhotoBiz Email Marketing includes built-in tracking that lets you review opens, clicks, unsubscribes, and bounced emails for your campaigns. You do not need Google Analytics to track the performance of your PhotoBiz email campaigns.

Google Analytics is optional and can provide additional insight into what visitors do on your website after clicking links in your emails.

This guide explains how to add your Google Analytics tracking code to PhotoBiz Email Marketing.

Please Note: PhotoBiz is not affiliated with Google. Our Support Team can show you where to add your Google Analytics tracking code in your PhotoBiz account. For questions about Google Analytics reports, settings, or functionality, visit Google Analytics Help.

Prerequisites

Before you begin, you will need:

A Google Analytics account
Google Analytics set up for your PhotoBiz website
Your Google tag or tracking code from Google Analytics

If you have not set up Google Analytics yet, see How to Add Google Analytics to Your PhotoBiz Website.

STEP ONE

If you need help locating your Google Analytics code, see How to Add Google Analytics to Your PhotoBiz Website.

STEP TWO

This opens the Marketing Dashboard.

STEP THREE

Click EMAIL CAMPAIGNS from the Marketing Dashboard.

This opens your Email Marketing area, where you can create campaigns, review existing campaigns, and manage your Email Marketing settings.

STEP FOUR

Click SETTINGS in the top-right corner of the Email Campaigns area.

The settings panel will open on the right side of your screen.

STEP FIVE

Click ANALYTICS in the right-side settings panel.

This opens the field where you can add your Google Analytics tracking code.

FINAL STEP

Paste your Google Analytics tracking code into the available field, then click SAVE CHANGES.

Your Google Analytics tracking code is now connected to your PhotoBiz Email Marketing campaigns.

PhotoBiz Email Tracking vs. Google Analytics

You can track your email campaign performance directly in PhotoBiz without using Google Analytics.

PhotoBiz Email Marketing includes built-in reporting for:

Opens
Clicks
Unsubscribes
Bounced emails

To learn how to review this information, see How to Track Your PhotoBiz Email Marketing Campaigns.

Google Analytics provides a different type of reporting. It can help you understand what visitors do on your website after they click a link in one of your email campaigns.

Depending on your Google Analytics setup, this may include information about website traffic, visitor behavior, and conversions.

Helpful Notes

Google Analytics is optional and is not required to track your PhotoBiz email campaign performance.
The PhotoBiz Website Package includes Email Marketing with up to 10,000 emails per month at no additional cost.
PhotoBiz Email Marketing provides built-in tracking for opens, clicks, unsubscribes, and bounced emails.
Google Analytics can provide additional website activity data after a recipient clicks through from an email.
Adding Google Analytics does not replace the campaign tracking available inside your PhotoBiz account.
Google Analytics reporting and configuration are managed by Google.
Changes made in your Email Marketing settings are applied when you click SAVE CHANGES.

Need Help?

Support Hours: Monday to Friday, 9am to 6pm EST

Phone: 866.463.7620

Support Channels: Phone, Live Chat, Support Ticket

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