Tracking the performance of your email marketing campaigns is essential for understanding engagement and optimizing future efforts. In PhotoBiz, you can easily monitor the success of your email campaigns, email automations, and pop-ups. This guide will walk you through the steps to access and interpret your email tracking data, allowing you to see key metrics like opens, clicks, unsubscribes, and bounces. Follow the steps below to start reviewing your email marketing performance in your PhotoBiz account.
STEP ONE
Log into your PhotoBiz account and click on the MARKETING option in the left side menu.
STEP TWO
Click on the TRACKING option at the top, center of your MARKETING area of your account.
STEP THREE
Choose the type of tracking you'd like to view the data for.
- Email Campaigns
FINAL STEP
Email Marketing campaign tracking will show you the following information:
- SEND DATE
- NAME/SUBJECT
- CONTACTS
- OPENS: How many recipients opened the email.
- CLICKS: How many recipients clicked on a link in the email.
- BOUNCED: Emails that failed to be delivered and why.
- UNSUBSCRIBED: The number of people who unsubscribed after receiving the email.
You can click on Send Date or Name/Subject to drill down into the data and see the numbers for any of the fields listed. If you want to export any of this data, you can download it as a .CSV file.
Learn More: Export Marketing Campaign Tracking Data
Key Email Marketing Metrics Explained:
- Open Rate: This shows the percentage of people who opened your email. A good open rate is around 20%.
- Click Rate: This tracks how many people clicked a link in your email. A typical click rate is 2-5%.
- Unsubscribes: It’s normal to see a few people unsubscribe. If it's under 1%, you’re doing well.
- Bounced Emails: These are undeliverable emails. If you're sending to a new list, a higher bounce rate is expected.
