How Do I Setup My SEO?

SEO: What You NEED to Know!

Masterclass with SEO Expert Jack

PhotoBiz SEO Starter Guide

Overview

Your PhotoBiz Website Package includes built-in SEO tools that help search engines understand your website. You can customize page metadata, add image alt text, create searchable blog content, add schema markup, submit your sitemap, and connect website tracking tools.

Strong SEO starts with original, helpful content written for your ideal clients. It also depends on clear website organization, accurate business information, a mobile-friendly experience, and ongoing updates.

This guide introduces the main PhotoBiz SEO tools and provides a practical checklist for improving your website’s search visibility.

Review Your Business Profile

Start by reviewing the Business Profile in the Branding section of your PhotoBiz account.

Make sure the following information is accurate:

Business or studio name
Location or service area
Photography services and specialties
Contact information
Website address
Social media links
Photography style and brand voice

PhotoBiz AI will use your Business Profile when generating website content, metadata, and schema markup. Keeping this information current helps PhotoBiz AI create suggestions that better match your business.

See How To Set Up My Business Profile for complete instructions.

Create Helpful, Original Website Content

Search engines use the written content on your website to understand your business, services, and location.

Review your main website pages and make sure they clearly explain:

Who you are
What services you offer
Where you are located or work
Who you serve
How potential clients can contact you

Your Home, About, Services, Contact, portfolio, and location-specific pages should include original text that is useful to potential clients.

Avoid copying content from other websites. Original content gives search engines more context about your business and gives visitors a clearer reason to choose you.

See How To Create Quality Content for SEO for complete instructions.

Review Your Website Metadata

Website metadata can influence the title and description people see when your pages appear in search results.

PhotoBiz can help create metadata in several ways:

The PhotoBiz AI Website Creator generates initial metadata for the website pages it creates.
The PhotoBiz AI Page Creator generates initial metadata when you add a new page.
The PhotoBiz AI Blog Post Creator generates initial metadata for new blog posts.
Ask PhotoBiz AI can create or update metadata for existing pages and blog posts.
You can write and customize your own metadata manually.

Review the metadata for your most important pages. Each page should have a clear meta title and meta description that accurately describe its visible content.

Google does not use the meta keywords field as a search ranking factor. Focus primarily on helpful page content, descriptive meta titles, and accurate meta descriptions.

For more information, see:

Add Alt Text to Important Images

Alt text is a short written description of an image. It helps screen readers and search engines understand what the image shows.

Alt text is especially useful for photography websites because many pages rely heavily on visual content.

Write natural descriptions that accurately explain each important image. Avoid repeating the same wording or adding lists of unrelated keywords.

For example:

Bride and groom exchanging vows during an outdoor wedding ceremony in Greensboro, North Carolina

For complete instructions, see How To Add Alt Text To Website Images.

Publish Helpful Blog Content

Blog posts give you opportunities to add fresh, searchable content to your website.

Choose topics your ideal clients are likely to search for, such as:

Recent photography sessions
Local wedding venues
Session planning tips
What clients can expect
Frequently asked questions
Location-specific photography guides
Advice related to your services

For example, a wedding photographer could publish articles about local venues, engagement-session locations, wedding timelines, or preparing for photography on the wedding day.

Use the PhotoBiz AI Blog Post Creator to help create the initial post and metadata, or write your own content manually. Always review AI-generated content before publishing it.

For more information, see How To Boost SEO For Blog Posts.

Add Schema Markup When Relevant

Schema markup is structured data that helps search engines better understand specific information on a website page.

Schema can identify information such as:

Business details
Services
Locations
Contact information
Social media profiles
Products
Events
Frequently asked questions

PhotoBiz includes a Schema section inside the SEO settings for individual Website Builder pages. You can use Ask PhotoBiz AI to generate schema markup or paste valid schema that you created elsewhere.

Before generating schema, confirm that your Business Profile and visible page content are accurate. The schema should match the information visitors can see on the page.

See How to Add Schema Markup to Your PhotoBiz Website for complete instructions.

Submit Your Sitemap to Google Search Console

PhotoBiz automatically creates and updates an XML sitemap for your website. The sitemap helps search engines discover the pages available on your site.

You can submit your sitemap URL to Google Search Console to help Google find and review your website content.

Google Search Console can also provide information about:

Indexed website pages
Search queries
Search impressions and clicks
Sitemap processing
Mobile usability
Indexing notices and errors

PhotoBiz is not affiliated with Google Search Console. For help using Google tools, visit Google Search Central Help.

For complete instructions, see How To Submit Your Sitemap To Google.

Connect Google Analytics and Google Search Console

Google Analytics and Google Search Console provide different information about your website.

Google Analytics

Google Analytics focuses on website traffic and visitor activity. It can help you understand which pages people visit, how they reach your website, and how they interact with your content.

Google Search Console

Google Search Console focuses on your website’s presence in Google Search. It can help you review indexing, search queries, clicks, impressions, and sitemap activity.

Use the global Tracking settings in the PhotoBiz Website Builder when tracking code needs to load across your entire website. Use page-level tracking only when code should load on one specific page.

Review Your Website on Mobile

Many visitors will view your website from a phone or tablet. Review your most important pages on a mobile device and make sure the website is easy to use.

Check the following:

Text is easy to read.
Navigation is clear.
Buttons are easy to tap.
Contact information is easy to find.
Forms are easy to complete.
Images load at a reasonable speed.
Important calls to action are visible.
Pages are not unnecessarily long or difficult to navigate.

You should also test important links, contact forms, scheduling options, and checkout workflows from a mobile device.

Improve Local SEO

Local SEO helps potential clients find photographers who serve a particular city, region, or service area.

Helpful local SEO practices include:

Mentioning your location or service area naturally on relevant pages
Creating useful pages or blog posts for specific services, venues, or locations
Keeping your business name, address, phone number, and website consistent across online listings
Creating and maintaining a Google Business Profile
Linking to your website from social media profiles and business listings
Publishing content that is useful to clients in your local market

Avoid adding long lists of cities or repeating the same location phrases unnaturally. Your content should remain clear and helpful for potential clients.

How Long Does SEO Take?

SEO improvements do not usually produce immediate changes.

Search engines must crawl and evaluate your website before updated content or metadata may appear in search results. Results can vary based on your location, competition, services, search demand, website content, and ongoing optimization.

Continue reviewing your website, publishing helpful content, and monitoring your search performance over time.

Download the PhotoBiz SEO Starter Checklist

Use the downloadable PhotoBiz SEO Starter Checklist as a quick reference while reviewing your website content, metadata, images, sitemap, mobile experience, tracking tools, and local SEO.

Download the PDF Version of the PhotoBiz SEO Starter Checklist

For a more detailed review, see the Ultimate SEO Checklist.

Related Guides

Professional SEO Services

PhotoBiz offers professional services if you would like personalized help improving your website SEO.

1-on-1 Coaching Services provide personalized guidance and training based on your website and business goals.
SEO Go provides professional website optimization and ongoing SEO support.
SEO Go Plus provides expanded SEO strategy and support for businesses that want a more comprehensive service.

Need Help?

Support Hours: Monday to Friday, 9am to 6pm EST

Phone: 866.463.7620

Support Channels: Phone, Live Chat, Support Ticket

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