How to Sell Digital Product Downloads with PhotoBiz ECommerce

Overview

PhotoBiz ECommerce allows you to sell Digital Products such as PDFs, eBooks, photo presets, templates, ZIP files, audio files, and other downloadable resources.

Digital Products are completely separate from the Digital Images and Digital Packages features used for selling downloadable image files. Digital Products can be purchased through Client Galleries or through a Products Block on your PhotoBiz website.

You can deliver a file stored in your PhotoBiz account or link customers to a file hosted on a third-party server that supports direct file access. You can also control the download link label, how long the download remains available, and how many times it can be downloaded per order.

This guide walks you through configuring a Digital Product download and explains what your customer receives after purchase.

Digital Products vs. Digital Images and Digital Packages

Digital Products use the standard PRODUCTS area of your ECommerce Dashboard. They are designed for downloadable files and resources that you attach to an ECommerce Product.

Digital Products are separate from:

Digital Images: Used specifically for selling downloadable image files.
Digital Packages: Used for selling packages of downloadable images.

This guide covers Digital Products only. The settings and workflow described here do not apply to Digital Images or Digital Packages.

You can sell Digital Products through:

Client Galleries: Include the product in the price list assigned to your Client Gallery.
Products Block: Add the product to a Products Block on your PhotoBiz website.

The Digital Download settings are attached to the product itself, so the same delivery settings apply whether the customer purchases it through a Client Gallery or a Products Block.

Prerequisites

Before you begin, make sure you have:

Access to your PhotoBiz account
A product created or ready to create in ECommerce
A digital file ready to upload, or a direct file link from a third-party host

If you have not created your product yet, see How Do I Set Up Products?.

If you plan to store the file in your PhotoBiz account, the Website Package allows files up to 4 MB to be uploaded. Original Files increases the maximum file size to 50 MB.

If you need to upload files larger than 4 MB, see How to Add the Original Files Feature to Your Account

Supported File Types

PhotoBiz supports the following file types for Digital Product downloads:

JPG, JPEG, PNG, and GIF
TTF, OTF, and WOFF2
PDF and PSD
DOC and DOCX
XLS and XLSX
ZIP
ICO
MP3
JS
CSS
SVG

If the file type you want to sell is not supported, you can place the file inside a ZIP file before uploading it. ZIP files are also useful when you want to provide multiple files with one Digital Product.

The completed ZIP file must still meet your account's current upload-size limit.

STEP ONE

Log in to your PhotoBiz account and click ECOMMERCE in the left-side menu. This opens your ECommerce Dashboard, where you can manage your products, orders, payment settings, and other online store features.

STEP TWO

At the top of your ECommerce Dashboard, hover over SELL ONLINE and click PRODUCTS. This opens your product list, where you can create a new product or edit an existing product.

STEP THREE

Click an existing product to edit it, or click NEW PRODUCT to create a new product. This opens the product editor, where you can configure the product name, price, description, images, and other settings. If you have multiple products or product categories, use the search field to locate an existing product by name.

STEP FOUR

Click the Digital Download tab inside the product editor. This section controls where customers are sent to access the Digital Product after purchase and the settings associated with that download.

STEP FIVE

Use DOWNLOAD LINK LABEL to enter the clickable text customers will see on their online order receipt. The default label is Download, but you can change it to text that better describes the file or resource you are selling.

The LINK TO dropdown is set to File by default. Keep File selected when the Digital Product is stored in your PhotoBiz account. When File is selected, use CHOOSE A FILE to select the file you want to deliver. This dropdown displays files uploaded to the DOCUMENTS section of your PhotoBiz account.

If your Digital Product is hosted on a third-party server that allows direct file access, select the external link option instead and enter the direct file URL. The link should allow your customer to access the file without creating an account or signing in to another service.

FINAL STEP

Set NUMBER OF DAYS DOWNLOAD IS AVAILABLE to control how long the customer's Digital Product download remains available. Then set MAXIMUM DOWNLOADS PER ORDER to control how many times the file can be downloaded from that order.

Review your settings and click SAVE CHANGES. Your Digital Product is now configured for download delivery. Customers who purchase it will be able to access the file or external location through their online order receipt.

Download Settings Explained

The Digital Download tab includes several settings that control how customers access your Digital Product:

DOWNLOAD LINK LABEL: Controls the clickable text displayed on the customer's online order receipt. The default label is Download.
LINK TO: Determines where the customer's download link leads. File is selected by default for files stored in your PhotoBiz account. You can select the external link option when a file is hosted on a third-party server.
CHOOSE A FILE: Displays files uploaded to the DOCUMENTS section of your PhotoBiz account when File is selected.
NUMBER OF DAYS DOWNLOAD IS AVAILABLE: Determines how long the Digital Product download remains available.
MAXIMUM DOWNLOADS PER ORDER: Determines how many times the file can be downloaded from that order.

Using an External Link for a Digital Product

If you host your Digital Product outside of PhotoBiz, the third-party host must allow you to provide a direct link that your customer can use to access the file.

Many file-storage services require customers to create an account, sign in, or visit a sharing page before accessing a file. PhotoBiz does not recommend a specific third-party file-hosting provider.

Before adding an external link to your product, test the link and confirm that your customers can access the file without signing in to another service.

If you later change or remove the file from your third-party host, or the direct URL changes, the link attached to the Digital Product will no longer provide access to that file. Keep the externally hosted file and its direct URL active as long as customers may need access.

What Customers Receive After Purchase

After a customer completes checkout and pays for the order, PhotoBiz sends an order receipt to the email address provided during checkout.

The email includes a VIEW RECEIPT link that allows the customer to open their order online. This receipt link is valid for 7 days.

When the customer clicks VIEW RECEIPT, PhotoBiz opens their online order receipt. The receipt displays the Digital Product they purchased along with the download link configured in the Digital Download settings.

The clickable download text is controlled by DOWNLOAD LINK LABEL. For example, if you keep the default label as Download, the customer will click Download on the online receipt to access the purchased Digital Product.

Receipt Link vs. Digital Product Download Availability

The 7-day VIEW RECEIPT link in the customer's email and the Digital Product's download availability are separate.

The VIEW RECEIPT link controls how long the customer can use that specific email link to open the online order receipt.
NUMBER OF DAYS DOWNLOAD IS AVAILABLE controls how long the Digital Product download remains available based on the product settings.
MAXIMUM DOWNLOADS PER ORDER controls how many times the file can be downloaded from that order.

If the customer's VIEW RECEIPT link expires or the customer needs another copy of the receipt, you can resend the order receipt from your ECommerce Dashboard.

See How to Resend an Order Receipt.

If the Digital Product download itself needs additional access, see How to Extend a Digital Download Link in PhotoBiz ECommerce.

Important: Do Not Change or Delete the Source File

If you use a file stored in your PhotoBiz account, do not change or delete the source file after customers begin purchasing the Digital Product.

The customer download link points to that specific source file. Changing or deleting the file will break existing download links that have already been provided to customers.

If you need to offer an updated version of a Digital Product, upload it as a new file and update the product for future purchases. Do not delete or replace the original source file if previous customers may still need to use their existing download links.

Keep original Digital Product files in your PhotoBiz account as long as customers may need access to their purchases.

Offering Multiple Digital Product Options

If you want to offer different versions of a Digital Product at different prices, create a separate product for each option.

For example:

Lightroom Preset - Standard Edition
Lightroom Preset - Pro Edition
Lightroom Preset - Complete Bundle

Digital Product downloads do not support multiple file selections or variations within a single product. Creating separate products allows each option to have its own file or external link, price, product information, and download settings.

Selling Multiple Files with One Product

If you want customers to receive several files with one product purchase, combine the files into a ZIP file.

A ZIP file can contain:

A collection of photo presets
Multiple templates
Several images or design files
Instructions and supporting resources
A complete digital product bundle

Upload the ZIP file to the DOCUMENTS section of your PhotoBiz account, then select it from CHOOSE A FILE in the Digital Download tab.

Customers can download the ZIP file and extract its contents on their computer or device.

For complete instructions, see How to Sell Digital Items in a ZIP File

File Size Limits

Your maximum upload size depends on the file storage features active on your account:

Website Package: Up to 4 MB per file
Original Files: Up to 50 MB per file

If your file is larger than 4 MB but no larger than 50 MB, you will need Original Files before uploading it to your PhotoBiz account.

If your file is larger than 50 MB, you will need to reduce the file size or use a third-party host that supports direct file links. If you use external hosting, confirm that customers can access the file without creating an account or signing in.

Placing a file inside a ZIP file does not increase your PhotoBiz upload limit. The completed ZIP file must still meet your account's maximum file size if you upload it to PhotoBiz.

Sales Tax on Digital Products

If you need to collect sales tax on a Digital Product, configure the appropriate Sales Tax lines in your ECommerce Dashboard and enable tax for the product.

Tax requirements for digital products can vary by location. You are responsible for determining which taxes apply to the products you sell.

For setup instructions, see How to Collect Sales Tax on Products in PhotoBiz

Troubleshooting / FAQs

Why doesn't my file appear in the Choose A File dropdown?

Confirm that the file has been uploaded to the DOCUMENTS section of your PhotoBiz account and uses a supported file type.

If the original file type is not supported, place the file inside a ZIP file and upload the ZIP file instead. Also confirm that the uploaded file is within your account's current file-size limit.

Can I host my Digital Product somewhere other than PhotoBiz?

Yes. If your third-party hosting provider allows direct links to files stored on its server, select the external link option under LINK TO and enter the direct file URL.

Before using an external link, confirm that customers can access the file without creating an account or signing in. Many third-party storage services require authentication or send customers to a sharing page instead of providing direct access to the file.

PhotoBiz does not recommend a specific third-party file-hosting provider.

Can I sell more than one file with a single Digital Product?

Yes. Combine the files into a ZIP file and attach the ZIP file to the product.

This allows customers to receive multiple files from one Digital Product purchase.

Can Digital Products be sold through Client Galleries?

Yes. Digital Products can be purchased through Client Galleries when they are included in the price list assigned to the gallery.

Digital Products can also be sold directly on your PhotoBiz website using a Products Block.

Are Digital Products the same as Digital Images or Digital Packages?

No. Digital Products are standard ECommerce Products with a downloadable file or external link attached to them.

Digital Images and Digital Packages are separate ECommerce features designed specifically for selling downloadable image files. This guide does not apply to those features.

What happens if the customer's VIEW RECEIPT link expires?

The VIEW RECEIPT link in the customer's order email is valid for 7 days. If the customer needs a new receipt link, resend the order receipt from your ECommerce Dashboard.

See How to Resend an Order Receipt.

What happens if the Digital Product download expires?

You can manage the Digital Product download from the customer's order in your ECommerce Dashboard.

For complete instructions, see How to Extend a Digital Download Link in PhotoBiz ECommerce.

What happens if I change or delete the file attached to a Digital Product?

Changing or deleting a source file stored in your PhotoBiz account will break existing download links that have already been provided to customers.

Keep the original file in your PhotoBiz account as long as customers may still need access to their purchase.

Why didn't my customer receive their Digital Product download?

Confirm that the order is marked Paid in your ECommerce Dashboard. After checkout and payment are completed, PhotoBiz sends the customer an order receipt with a VIEW RECEIPT link.

If the order is paid and the customer needs another copy of the receipt, resend it from the order details.

See How to Resend an Order Receipt.

Can I offer different versions of the same Digital Product?

Yes, but each version must be created as a separate product.

This allows each version to have its own price, attached file or external link, product information, and download settings.

Need Help?

Support Hours: Monday to Friday, 9am to 6pm EST

Phone: 866.463.7620

Support Channels: Phone, Live Chat, Support Ticket

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