How to Resend an Email Campaign to Contacts Who Didn’t Open It

Overview

PhotoBiz Marketing lets you review campaign tracking to see which contacts opened your email campaign. If you want to follow up with contacts who were not recorded as opening the original campaign, you can use campaign tracking and contact tags to exclude the people who already opened it.

This guide walks you through exporting the contacts who opened your campaign, importing them back into Marketing with a new tag, and excluding that tag when you resend the campaign.

Importing the contacts again will not create duplicates when the email address already exists in your contact list. Existing contacts are updated with the new tag during the import.

Prerequisites

Before you begin, make sure you have already sent the original email campaign and allowed enough time for recipients to engage with it.

You will also need access to the tracking report for the campaign you want to resend.

STEP ONE

Open the tracking information for the email campaign you want to resend and export the contacts who opened the campaign.

Make sure you export the opened contacts rather than the entire campaign contact list. This exported list will be used to identify the contacts you want to exclude from the resend.

For complete instructions, see How to Export Email Marketing Tracking Data from PhotoBiz.

STEP TWO

Import the exported list of opened contacts back into your PhotoBiz Marketing contacts.

During the import process, apply a new tag that clearly identifies these contacts as people who opened the original campaign.

For example, you might use:

Spring Mini Sessions Opened
2026 Senior Promo Opened
Holiday Sale Opened

If a contact's email address already exists in your PhotoBiz contact list, importing the contact again does not create a duplicate. The existing contact is updated with the tag you select during the import.

For complete instructions, see How to Import Existing Client Information into PhotoBiz Marketing.

STEP THREE

Return to the email campaign you previously sent and prepare the campaign you want to send again.

Use the same original contact list or audience you selected for the first campaign.

Before sending, review the campaign content to make sure all information is still accurate. Check dates, links, pricing, offers, coupon codes, availability, and calls to action if they apply to your campaign.

You may also want to update the subject line or preview text so the follow-up email has another opportunity to catch the recipient's attention.

FINAL STEP

When selecting the recipients for the resend, exclude the tag you created for contacts who opened the original campaign.

For example, if you created the tag Spring Mini Sessions Opened, exclude that tag from the recipient selection.

Review your recipient settings before sending to make sure the correct audience and exclusion tag are selected.

Once the campaign is sent, PhotoBiz will send it to eligible contacts from the original audience who are not included in the opened-contact tag.

For complete instructions on sending an email campaign, see How to Send an Email Marketing Campaign.

Helpful Notes

The exported opened-contact list reflects the tracking data available when you create the export. If someone opens the original campaign after you export the list and create the tag, they may still be included in the resend audience.

Email open tracking is useful for measuring engagement, but it may not represent every actual open. Email privacy features, blocked images, and other email-client behavior can affect whether an open is recorded.

Give recipients reasonable time to engage with the original campaign before sending a follow-up.

This workflow can be useful for:

Limited-time promotions
Mini session announcements
Booking reminders
Product sales
Deadline reminders
Event updates

Only resend a campaign while the message is still relevant. Sending repeated emails too frequently can lead to lower engagement or more unsubscribes.

The PhotoBiz Website Package includes 10,000 marketing emails each month. Resent campaigns count toward your monthly marketing email total.

Troubleshooting or FAQs

Will importing the opened contacts create duplicate contacts?

No. If the email address already exists in your PhotoBiz contact list, importing the contact again will update the existing contact with the tag you selected during the import.

Why do I need to export and import the contacts who opened the campaign?

Importing the opened-contact list with a new tag gives you a group you can exclude from the resend. This allows you to target contacts who were not recorded as opening the original campaign.

Should I resend the exact same campaign?

You can, but you may want to update the subject line or preview text before sending it again. You should also review the campaign content to make sure any dates, links, offers, or other time-sensitive information are still accurate.

Will people who unsubscribed receive the campaign again?

No. Contacts who have unsubscribed from your marketing emails will not receive future marketing campaigns.

What if someone opens the original campaign after I export the opened-contact list?

The export reflects the tracking information available at the time it was created. If someone opens the original campaign afterward, they may not have the exclusion tag and could still be included in the resend audience.

Can I use this process for future campaigns?

Yes. You can repeat this workflow whenever you want to resend a campaign while excluding contacts who were recorded as opening the original email.

Need Help?

Support Hours: Monday to Friday, 9am to 6pm EST
Phone: 866.463.7620
Support Channels: Phone, Live Chat, Support Ticket

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