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How To Add Google Analytics

Aug 10 2026 | By: PhotoBiz Knowledge Base

Setting Up Google Analytics on Your PhotoBiz Website

Overview

Google Analytics helps you understand how people find and use your website. You can review visitor activity, popular pages, traffic sources, and interactions with your content. This guide explains how to create or use an existing Google Analytics 4 (GA4) property, add its Google tag to your PhotoBiz website, and confirm that data is being collected. If you already use Analytics for this website, you can connect your existing property.

Prerequisites

Before you begin, you need:

  • A Google account.
  • Access to your PhotoBiz account.
  • Your primary website domain.
  • Permission to manage your Google Analytics property. Creating a property or managing its data streams requires the appropriate Editor or Administrator access.

Prerequisites

Before you begin, you need:

  • A Google account.

  • Access to your PhotoBiz account.

  • Your primary website domain.

  • Permission to manage your Google Analytics property. Creating a property or managing its data streams requires the appropriate Editor or Administrator access.

Before You Add Tracking

Check whether your website already uses Google Analytics. If PhotoBiz’s SEO team or another provider set up Analytics for you, confirm which property and installation method your website uses before adding code.

You can install Analytics with the Google tag directly or through Google Tag Manager. Adding a second installation for the same property can cause duplicate tracking and inaccurate reports.

PhotoBiz Support can help you locate the tracking area in your Website Builder. Google manages the Analytics platform, account permissions, and reporting. For help with those features, visit Google Analytics Help.

STEP ONE

Sign in to Google Analytics with the Google account you want to use to manage your website’s tracking.

STEP TWO

If you are creating a new Google Analytics account, click + Create and select Account.

Enter the account name you want to use and continue through Google's account setup options.

STEP THREE

Enter the Account Name you want to use for your Google Analytics account, then continue to the property setup.

STEP FOUR

Enter your Property Name, Reporting Time Zone, and Currency.

Your property represents the website you want Google Analytics to track.

STEP FIVE

Enter your business information, including your Industry Category and Business Size, then continue.

STEP SIX

Choose the business objectives that best describe how you plan to use Google Analytics.

You may see options such as generating leads, driving sales, understanding website traffic, or viewing user engagement. Select the options that apply to your business, then click Create.

STEP SEVEN

When Google asks you to choose a platform for your data stream, click Web.

A Web data stream connects your PhotoBiz website with your Google Analytics property.

STEP EIGHT

Enter your PhotoBiz website information.

Make sure https:// is selected and enter the www version of your domain, such as www.yourdomain.com. PhotoBiz uses the www version as the canonical version of your website, so we recommend using the same version when setting up Google Analytics.

Enter a Stream Name that will help you identify your website inside Google Analytics, then create the Web data stream.

STEP NINE

After your Web data stream is created, open the installation instructions for your Google tag.

Click View tag instructions, choose the manual installation option, and copy the complete Google tag provided by Google Analytics.

STEP TEN

Log in to your PhotoBiz account and click WEBSITE in the left-side menu to open the Website Builder.

STEP ELEVEN

Click TRACKING at the top of the Website Builder.

This opens the area where you can add tracking codes and other scripts to your website.

STEP TWELVE

Paste the complete Google Analytics code into the Head section, then click Save.

If you already have other tracking code in the Head section, place the Google Analytics code above or below the existing code rather than replacing it.

FINAL STEP

Return to Google Analytics and verify that your Google tag is installed.

If Google displays Test installation, use it to check your website. When Google detects the tag correctly, follow the prompts to confirm the installation and finish the setup.

You can also open the Realtime report in Google Analytics and visit your website in another browser tab. Once Google Analytics begins receiving activity from your website, you should see that activity appear in the Realtime report.

What's Next

After Google Analytics is connected, Google will begin collecting information about activity on your PhotoBiz website. Some information may appear quickly, while other reports can take longer to populate as Google processes your website traffic.

You can use Google Analytics to learn more about:

  • How many people visit your website
  • Which pages visitors view
  • How visitors find your website
  • How visitors interact with your content

Related Guide

If you want to learn more about the information available after Analytics begins collecting data, see Understanding Google Analytics and How to Use It.

You can also use Google Search Console alongside Google Analytics to learn more about how your website performs in Google Search.

Let Us Handle It for You

If you would prefer to have the setup handled for you, PhotoBiz SEO Go and SEO Go Plus include Google Analytics and Google Search Console setup as part of the SEO optimization process.

Our SEO experts can help configure these Google tools, submit your sitemap, and optimize your PhotoBiz website for search visibility.

Learn more about SEO Go and SEO Go Plus.
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