How to Create a Google Business Profile
Setting up a Google Business Profile is an important step in establishing your online presence. It shows Google — and potential customers — that you’re a legitimate business, allows clients to leave you public reviews, helps boost your search rankings, and provides helpful information to people searching in your local area.
This guide will walk you through how to create your profile and make the most of it!
Important Note: Please Note: PhotoBiz is not affiliated with Google. Our Support Team can show you where to create your Google Business Profile but for questions specifically about Google Business Profile, you'll want to contact their support directly.
🌟 Why It Matters
Creating a profile helps:
- Increase your visibility on Google Search and Maps
- Build trust with new customers
- Share important details like your website, phone number, and hours
- Collect and display customer reviews
Getting Started
Visit: https://business.google.com/create
Follow the on-screen steps to enter your business information. Make sure everything you provide matches what's listed on your website and social media accounts — consistency helps with your Google ranking!
Business Location
To verify your business, Google requires a physical address.
- PO Boxes are not accepted
- If you work from home, you can use your home address and choose to hide it from public view
To hide your address:
- Select “I deliver goods and services to my customers”
- Then check “Hide my address (it’s not a store). Only show region.”
Delivery Area
You’ll have two options:
- “Deliver in person within region, city or postcode” – great if you want to list specific ZIP codes
- “Deliver in person within a distance from business” – ideal for setting a service radius around your location
Choose the one that fits how you operate!
Business Category
Search for and choose the category that best describes your business. This helps Google match you with the right audience.
Make Connections
Add your:
- Phone number
- Website
The more complete your listing, the better! It makes it easy for people to reach you and helps Google understand more about your business.
Verification
Once your information is submitted, Google will mail a postcard with a verification code to your address. This typically arrives within 5 days.
Follow the instructions on the postcard to complete the verification process.
Customize Your Profile
After verification, you can add:
- Your logo
- Photos of your work or business
- Hours of operation
- And more!
This helps your listing stand out and creates a stronger first impression for potential customers.
Boost Your Credibility with Reviews
Ask happy clients to leave a review on your Google Business Profile. Positive reviews show Google (and the public!) that your business is trusted and appreciated — which can boost your ranking even more.
