How should I get started with Email Marketing?

How to Get Started with PhotoBiz Email Marketing

Overview

PhotoBiz Email Marketing helps you stay connected with clients, promote sessions, announce special offers, and share updates from your photography business. It works with PhotoBiz Contacts, allowing you to organize subscribers and send campaigns to specific groups.

This guide explains how to prepare your Email Marketing settings, organize your contacts, create your first campaign, send a test, deliver the campaign, and review its performance.

STEP ONE

Log in to your PhotoBiz account and click MARKETING in the left-side menu. This opens the Marketing Dashboard, where you can manage contacts, email campaigns, campaign tracking, and other marketing tools.

Click EMAIL CAMPAIGNS at the top center of the Marketing Dashboard to access your existing campaigns and Email Marketing settings.

Add Your Branding Elements:

The right-side menu will open and you'll see the following options for your email marketing.

BRANDING: By default, this section will use your Global Branding settings. You can choose the CUSTOM option if you want to use a different version of your logo for your email marketing campaigns.

FOOTER: You can include additional information in the footer of your email marketing campaigns.

ANALYTICS: You can add Google Analytics or other traffic analysis tools code here.

SOCIAL MEDIA ICONS: You can add your brand's social media profiles to appear at the bottom of all of your email marketing campaigns.

Click on SAVE CHANGES to apply your updates in this section.

CREATE A CAMPAIGN

After setting up your branding, it’s time to build your first campaign!

Click on Campaign Builder to get started.
Choose a category for your campaign (or customize your categories first if you prefer).
Click on New, then pick a template from the available options.
Click Select on the template you want to use.

From there, just customize the sample content to match your message. You can:

Edit the design with the paintbrush icon
Rename or add an additional footer using the gear icon
Rearrange the layout with simple drag-and-drop functionality

👉 How to Create a New Email Marketing Campaign

SEND & SHARE

Once your campaign looks great, you're ready to send it out or share it!

To send by email:

Click the Send button
Choose the group of contacts you want to send it to
Add your subject line, check the confirmation box, and click the green Send button

👉 How To Send an Email Marketing Campaign

To share on social media or as a landing page:

Click the Share button and choose where you want to post it

👉 How To Share An Email Marketing Campaign

TRACK YOUR CAMPAIGN

After your campaign is sent, you can easily track its performance.

Hover over Tracking, then click Email Campaigns to see how each campaign is doing — including opens, clicks, and more.

👉 How To Track My Email Marketing Campaign Performance

PRO TIP!

If you need some additional resources on Email Marketing, you can find the PhotoBiz Guide To Email Marketing at the link below:

LEARN MORE: PhotoBiz Email Marketing Guide

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