Aug 18 2026 | By: PhotoBiz Knowledge Base
Overview
PhotoBiz ECommerce lets you create Buy One Get One coupon codes that reward clients with a percentage discount, a dollar discount, or a free qualifying item. BOGO coupons use a two-part setup: you choose what the client must purchase to qualify, then choose which items will receive the discount or become free.
You can also control when the coupon is available, how many times it can be used, and which items qualify for the promotion. This guide walks you through creating each type of Buy One Get One coupon and explains the settings available for each option.
If you want to create a different type of coupon, see How to Create Percentage Discount Coupons in PhotoBiz or How to Create Dollar Discount Coupons in PhotoBiz.
Log in to your PhotoBiz account and click ECOMMERCE in the left-side menu. This opens the ECommerce Dashboard, where you can manage products, services, orders, payment settings, coupons, and other ECommerce features.
Mouse over PAYMENT at the top of the ECommerce Dashboard, then click COUPONS from the drop-down menu. This opens the Coupons area where you can create and manage coupon codes.
Click NEW COUPON. PhotoBiz displays the available coupon categories and coupon types.
Under Buy One Get One, click Buy One, Get One % Off, Buy One, Get One $ Off, or Buy One, Get One Free, depending on the promotion you want to create. Click CONTINUE at the bottom of the screen.
Complete the settings for the Buy One Get One coupon you selected using the appropriate section below. Every BOGO coupon lets you choose what the client must purchase to qualify and separately choose which items will receive the discount or become free.
After you complete the required settings and applicable item selections, click CREATE COUPON. Your coupon is then created using the Discount Code, Begin Date, Expiration Date, qualifying items, and other requirements you configured.
PhotoBiz offers three Buy One Get One coupon options:
All three BOGO coupon types let you separately choose the items the client must purchase and the items that receive the promotion.
Use Buy One, Get One % Off when you want a qualifying purchase to unlock a percentage discount on another qualifying item.
Configure the following settings:
Enter the Discount Amount as a whole number. For example, enter 7 for a 7% discount. Do not enter .07.
Click Next Choose Items.
Under Please select the items your customer must purchase, choose:
After choosing the qualifying purchase, click Next Step.
Under Select the items that will be discounted, choose:
If the client adds more than the maximum quantity of applicable items to the cart, PhotoBiz also lets you choose how the maximum discount should be handled.
Choose one of the following:
When your settings are complete, click CREATE COUPON.
Example: You could create a promotion where purchasing one qualifying product gives the client 25% off another qualifying product.
Use Buy One, Get One $ Off when you want a qualifying purchase to unlock a fixed dollar discount on another qualifying item.
Configure the following settings:
Enter the Discount Amount in dollars, then click Next Choose Items.
Under Please select the items your customer must purchase, choose:
Click Next Step.
Under Select the items that will be discounted, choose:
When your settings are complete, click CREATE COUPON.
Example: You could create a promotion where purchasing one qualifying product gives the client $10 off another qualifying product.
Use Buy One, Get One Free when you want a qualifying purchase to make another qualifying item free.
Configure the following settings:
There is no Discount Amount field because the selected item will be free
Click Next: Choose Items.
Under Please select the items your customer must purchase, choose:
Click Next Step.
Under Select the items that will be free, choose:
If the client adds more than the maximum quantity of applicable items to the cart, PhotoBiz also lets you control how the maximum discount is handled.
Select one of the following:
When your settings are complete, click CREATE COUPON.
Example: You could create a promotion where purchasing one qualifying print makes another qualifying print free.
Buy One Get One coupons let you control both sides of the promotion: what the client must purchase and what receives the discount or becomes free.
Available item-selection options include:
This gives you flexibility to create broad BOGO promotions or tightly control which products, services, packages, prints, or other eligible items participate.
Eligible item types can include:
Coupons can be redeemed through:
Coupons cannot be applied to:
Choose Buy One, Get One % Off for promotions such as “Buy one qualifying item and get 25% off another.”
Choose Buy One, Get One $ Off for promotions such as “Buy one qualifying item and get $10 off another.”
Choose Buy One, Get One Free for traditional BOGO promotions where the qualifying purchase makes another eligible item free.
When your client reaches an eligible ECommerce or Client Galleries checkout, they can enter the coupon code you created.
If the order contains the required qualifying purchase and meets the coupon requirements, the applicable item receives the percentage discount, dollar discount, or free-item promotion you configured.
Only one coupon code can be applied to an order.
Why isn't my Buy One Get One coupon working?
Check the Begin Date, Expiration Date, qualifying purchase items, discounted or free items, and usage limit. The client's order must contain the items required by the coupon before the promotion can apply.
What is the difference between the two item-selection steps?
The first item-selection step determines what the client must purchase to qualify for the coupon. The second determines which items receive the discount or become free.
Can the qualifying item and discounted item be different?
Yes. Buy One Get One coupons let you separately choose the items the client must purchase and the items that receive the discount or become free.
Can I limit a BOGO coupon to one specific product?
Yes. Choose Specific Items when selecting the qualifying purchase or the discounted/free item.
Can I use an entire category for a BOGO coupon?
Yes. Choose Any Item in a Specific Category when configuring the qualifying purchase or discounted/free items.
How do I enter a 25% Buy One Get One discount?
Enter 25 in the Discount Amount field for Buy One, Get One % Off. Do not enter .25.
Does Buy One, Get One Free require a Discount Amount?
No. Buy One, Get One Free does not include a Discount Amount field.
Which BOGO coupons include maximum-discount controls?
Buy One, Get One % Off and Buy One, Get One Free include options to apply the coupon without a maximum discount, set a maximum dollar discount, or limit the discount to the cost of the highest-priced item.
Can clients use more than one coupon on the same order?
No. Only one coupon code can be applied to an order.
Can Buy One Get One coupons be used with Forms or Invoices?
No. Coupons cannot be applied to Form payments or Invoices.
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