From a marketing perspective, a landing page is a web page that is used to communicate one message to potential customers. A landing page is used when you want customers to take one key action. For example, setting up a consultation, making an appointment, entering a contest, referring a friend, etc. Your landing page should have one specific goal in mind.
The marketing tool we offer with your PhotoBiz account is a great way to set up a landing page to be shared with customers on social media or to be used as part of an advertising campaign on search engines or otherwise.
If you need help with creating a campaign, click here for instructions on how to create a new marketing campaign. All landing pages should include the following:
- Logo
- Image(s)
- Header with clear, concise message
- Short description
- Call to Action button or link
After you create your landing page as a "campaign," you can get the direct link to your campaign (if using as an online advertisement) or share the page on your social media accounts, send it in an email blast, and use it to create a blog post with one click.
How it works
STEP ONE
Log into your PhotoBiz account and click on MARKETING in the left-side menu.
STEP TWO
Click on NEW to create a new campaign.
You can select blank or use a template based on what you are creating the landing page for.
STEP THREE
After selecting your template you will start adding the elements to your landing page by selecting from the options on the right-hand side.
Here is an example of what a good landing page should include:
FINAL STEP
Click on the SHARE button on the upper right side of your campaign and it will give you the direct URL for your landing page as well as options to share that from your PhotoBiz account.
