What's The Difference Between Coupons and Sales Campaigns?

What’s the Difference Between Coupons and Sales Campaigns in PhotoBiz?

Overview

PhotoBiz offers two ways to run discounts and promotions: Coupons and Sales Campaigns. While both reduce prices for your clients, they function differently and are designed for different use cases.

Coupons require a code at checkout, while Sales Campaigns apply discounts automatically. Understanding how each option works helps you choose the right strategy for your business and create a smoother experience for your clients.

In this guide, you will learn the key differences between Coupons and Sales Campaigns, when to use each option, and how they can work together.

Coupons vs. Sales Campaigns: Key Differences

Coupons

Coupons require your client to enter a discount code during checkout to receive a promotion. This makes them ideal for controlled or targeted offers.

Coupons can be used for:

Products
Services
Scheduler
Packages
Prints
Digital Images

Important Notes About Coupons

Only one coupon code can be used per order
Coupons can be limited by:
- Expiration date
- Number of uses
- Specific items or categories
- Minimum or maximum order totals
Coupons do not work with:
- Invoices
- Form payments

Common Uses for Coupons

Client-specific discounts
Referral or loyalty rewards
Free image or product offers
Single-use promotions

Sales Campaigns

Sales Campaigns automatically apply discounts to eligible items. Your clients see the discounted price immediately while browsing your store or Client Galleries—no code required.

Campaigns can be applied to:

Products
Services
Scheduler
Packages
Prints
Digital Images

Important Notes About Campaigns

Discounts apply automatically to qualifying items
Sale pricing is visible before checkout
Campaigns can apply to:
- All items
- Specific categories
- Selected individual items
Campaigns do not apply to:
- Invoices
- Form payments
Campaigns are best for broad or time-based promotions

Common Uses for Campaigns

Holiday sales
Seasonal promotions
Limited-time gallery discounts
Store-wide percentage-off sales

Choosing the Right Option

Use Coupons if you want:

Clients to enter a discount code
To limit usage to specific clients
A single-use or controlled promotion
A free item or image offer

Use Sales Campaigns if you want:

Discounts applied automatically
Sale prices visible upfront
A broad promotion with no checkout steps
A clean, friction-free shopping experience

Using Coupons and Campaigns Together

PhotoBiz allows you to control how Coupons and Sales Campaigns interact. This is managed in your Campaign settings.

You can choose to:

Prevent coupons from applying to items already on sale
Allow coupons to stack on top of sale pricing
Control how overlapping campaigns behave (such as applying the highest or lowest discount)

For more details, see: How to Prevent Coupons from Applying to Items on Sale.

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