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How to Offer a Free Digital Download in PhotoBiz Client Galleries

Apr 9 2026 | By: PhotoBiz Knowledge Base

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How to Offer a Free Digital Download in PhotoBiz Client Galleries

Overview

PhotoBiz provides two effective ways to offer a client a free digital image download from a Client Gallery. You can either create a coupon that allows the client to redeem a free image at checkout, or you can manually send a download link based on the client’s selected Favorites.

In this guide, you will learn both methods so you can choose the option that best fits your workflow. By the end, you will understand when to use each approach and how to deliver a seamless experience to your clients.

When to Use Each Method

Both methods achieve the same goal, but they work differently depending on how you want your clients to interact with your gallery.

Use a Coupon Code when:

  • You want clients to go through checkout
  • You are running a promotion or including a free item in a package
  • You want clients to browse and possibly purchase additional items

Full Guide: How To Create A Coupon for a Free Single File Download

Send Favorites as a Download when:

  • You want a quick, manual delivery with no checkout required
  • You are including a set number of images in a prepaid package
  • You want to personally control which images are delivered

Full Guide: How To Send Favorites To Clients as a Free Download

OPTION ONE: CREATE A FREE DOWNLOAD COUPON

This method allows your client to select and redeem a free image directly in the gallery checkout.

STEP ONE

Log into your PhotoBiz account and click ECOMMERCE in the left-side menu.

This will open your ECommerce dashboard.

STEP TWO

At the top of the ECommerce control panel, hover over PAYMENTS and click COUPONS.

This opens your coupon management area.

STEP THREE

Click the NEW COUPON button.

This opens the coupon setup options.

STEP FOUR

Under the Dollar Discounts section, select $ OFF SINGLE ITEM, then click CONTINUE.

This ensures the discount applies to only one item.

STEP FIVE

Enter your coupon details.

Type your desired code into the DISCOUNT CODE field. Set the discount amount equal to the full price of the digital image. Then set the Number of Uses to 1 so the coupon can only be used once.

STEP SIX

Choose how the coupon applies.

Select SPECIFIC ITEMS as the discount type. Then choose Prints/Digital Images and select the specific digital image you want to offer for free.

FINAL STEP

Save your coupon.

Your client can now add the image to their cart, enter the coupon code at checkout, and receive it for free while still having the option to purchase additional products.

OPTION TWO: SEND FAVORITES AS A DOWNLOAD

This method allows you to manually send a download link based on images your client selects as Favorites.

STEP ONE

Log into your PhotoBiz account and click CLIENT GALLERIES in the left-side menu.

This opens your Client Galleries dashboard.

STEP TWO

At the top of the control panel, click ACTIVITY.

This shows recent client activity, including Favorites.

STEP THREE

Find the client whose Favorites you want to send and click their activity entry.

This opens the list of images they selected.

STEP FOUR

Click SEND FILES TO DOWNLOAD.

This opens the download configuration window.

FINAL STEP

Configure and send the download.

The client’s email will automatically populate. Add additional email addresses if needed. Choose the resolution you want to send and confirm the selected images. Then click SEND FILES to deliver the download link.

Your client will receive an email with a secure link that is active for 7 days.

Additional Options or Helpful Notes

  • Sending Favorites does not create an order or charge the client
  • Download links expire after 7 days but can be resent at any time
  • Original file delivery requires the Original Files upgrade
  • Coupon-based downloads allow clients to continue shopping during checkout
  • Favorites-based delivery gives you full control over exactly what is sent

Which Method Is Easier?

The Send Favorites as a Download method is the most user-friendly and fastest option.

It requires fewer setup steps, does not involve pricing or coupons, and allows you to deliver images immediately. This makes it ideal for quick turnarounds, prepaid packages, or one-off complimentary downloads.

The Coupon method is better when you want a more automated, client-driven experience that integrates with your pricing and sales workflow.

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