Additional Options or Helpful Notes

Recipients Can Unsubscribe Themselves

Every PhotoBiz marketing email includes an unsubscribe link. This allows recipients to unsubscribe themselves without you manually editing their contact record.

To unsubscribe, the recipient can open one of your marketing emails and click the unsubscribe link. They can then update their email preferences from that page.

This is often the easiest option because the recipient controls their own email preference directly.

Editing the Contact Is Recommended

For most unsubscribe requests, you should edit the contact’s unsubscribe preference instead of deleting the contact.

Editing the contact allows you to:

• Keep the contact record in your account

• Preserve related contact history when available

• Stop future marketing emails from being sent

• Avoid removing associated records tied to that email address

This is the best option when someone only wants to stop receiving marketing emails but does not need their full contact record removed from your account.

Deleting a Contact

You can delete a contact from your Contacts area, but this is not recommended for standard unsubscribe requests.

Deleting a contact may remove the contact and associated records connected to that email address. Only delete a contact if you are sure you no longer need the contact record or any related history in your account.

For most unsubscribe requests, update the contact’s unsubscribe preference instead.

What Happens After a Contact Is Unsubscribed

After the contact is unsubscribed, they should no longer receive:

• Email marketing campaigns

• Email automations

• Email invitations sent through your marketing tools

The contact can still remain saved in your Contacts area for recordkeeping and account management.

If the Contact Wants to Resubscribe Later

If the contact later asks to receive emails from you again, you can update their unsubscribe preference inside their contact record.

You should only resubscribe a contact if they clearly give you permission to receive marketing emails again. For best results, keep a record of their request, such as an email, form submission, or written message.

A contact may also be able to resubscribe themselves from a previous marketing email. To do this, they can open a previous email campaign from the same email address, click the unsubscribe link, and update their preference by choosing:

My email preferences: I want to continue receiving emails