How Do I Send An Email Marketing Campaign?

How To Send An Email Marketing Campaign

This video tutorial walks you through how to send an email marketing campaign.

How to Send an Email Marketing Campaign in PhotoBiz

Overview

The PhotoBiz Website Package includes 10,000 marketing emails each month. You can use email campaigns to communicate with clients, leads, followers, and other contacts who have agreed to receive marketing messages from your business.

This guide explains how to create and customize an email campaign, send yourself a test email, select your recipients, and send the completed campaign from your PhotoBiz Marketing Dashboard. You will also learn how campaign email usage is calculated and what to do if PhotoBiz requires an additional review before sending.

Prerequisites

Before sending a campaign, make sure your recipients have given your business permission to send them marketing emails.

Do not use purchased, scraped, or unauthorized contact lists.

STEP ONE

This opens the Marketing Dashboard, where you can create, edit, send, and manage your email campaigns.

STEP TWO

Click EMAIL CAMPAIGNS at the top of the Marketing Dashboard.

This opens the area where you can access your existing campaigns or create a new one.

STEP THREE

Click the name of an existing campaign you want to edit, or click CREATE NEW CAMPAIGN to begin a new campaign.

When creating a campaign, follow the prompts to choose your starting design and open the campaign editor.

STEP FOUR

Customize the text, images, colors, links, and other content in your campaign. Use content that clearly communicates your message and matches your business branding.

For help writing your campaign content, click Ask PhotoBiz AI in your text editor blocks to generate suggestions based on the information you provide.

Review the completed campaign carefully. Check your spelling, confirm that each link opens the intended page, and make sure your business and contact information are accurate. Click SEND in the top-right corner to continue.

STEP FIVE

Click email test to send a test copy of the campaign before selecting your recipients. Test emails do not count toward the 10,000 marketing emails included with your PhotoBiz Website Package each month.

The panel on the right allows you to enter up to five email addresses that should receive the test. The test email uses a test subject line and does not include an unsubscribe link. The completed campaign will include an unsubscribe option when it is sent to your recipients.

Open the test email and confirm that the text, images, links, and overall layout display correctly. Review the test on both a desktop and mobile device when possible.

After reviewing the test, click the back arrow and choose the contacts who should receive your campaign. You can send the campaign to all eligible contacts or select recipients by contact type, tag, or a custom list. You can also exclude contacts based on their type or tags.

PhotoBiz automatically excludes email addresses that have unsubscribed or previously bounced. Review the TOTAL CONTACTS SELECTED number, and then click continue.

FINAL STEP

Complete the FROM NAME, FROM EMAIL, and EMAIL SUBJECT fields. These details help recipients identify your business and understand what the campaign is about when it appears in their inbox.

For help writing your subject line, click Ask PhotoBiz AI. PhotoBiz will review your campaign and provide five subject line suggestions based on its content. You can select a suggestion and edit it as needed. Generating the suggestions uses one Ask PhotoBiz AI request from your monthly total.

Confirm that your recipients have given your business permission to send them marketing emails. Review your recipient selection, sender information, and subject line one final time, and then click SEND.

A confirmation screen will appear to let you know that your campaign is being sent to all eligible recipients.

Recipient Selection Options

PhotoBiz provides several ways to choose who receives your email campaign:

All Contacts: Sends the campaign to all eligible contacts in your account.
By Type: Sends the campaign to contacts assigned to a specific type, such as Customers, Leads, or Vendors.
By Tag: Sends the campaign to contacts who have a selected tag.
Custom: Allows you to enter email addresses or upload a custom list. PhotoBiz creates a new contact for any email address that is not already in your Contacts tool.

You can update a contact’s type and tags from the Contacts area of your account.

For additional instructions, see the related guides for tagging contacts, using form tags, and importing contacts from a CSV file.

Excluding Contacts

The Exclude Contacts settings allow you to remove specific groups after selecting your campaign recipients. You can exclude contacts based on:

Contact types
Contact tags

For example, you could select All Contacts and then exclude Customers when sending a campaign intended only for new leads.

Contacts who have unsubscribed or whose email addresses previously bounced are automatically excluded. You do not need to remove these contacts manually.

Additional Campaign Review

In some cases, PhotoBiz may require an additional review before an email campaign can be sent.

If you receive a message asking you to verify your account, call the PhotoBiz Support Team at 866.463.7620. Our team will review the campaign and help you complete the send.

What Happens After You Send?

After sending your campaign, you can review its delivery and engagement information from the Tracking area of your Marketing Dashboard.

For complete instructions, see How to Track Email Marketing Performance in PhotoBiz.

Additional Options and Helpful Notes

Use a recognizable From Name so recipients can quickly identify your business.

Use an email address you monitor for the From Email field so you can receive and respond to replies.

Write a clear subject line that accurately describes your message. Avoid misleading wording, unnecessary punctuation, and excessive capitalization.

Send yourself an email test before every campaign. Test emails do not reduce the number of marketing emails available for your recipients.

Each campaign email sent to one recipient counts as one email toward the 10,000 marketing emails included with your PhotoBiz Website Package each month. For example, sending one campaign to 500 contacts uses 500 marketing emails.

Need Help?

Support Hours: Monday to Friday, 9am to 6pm EST

Phone: 866.463.7620

Support Channels: Phone, Live Chat, Support Ticket

Previous Post Next Post

What image size can I upload?

June 3, 2026

Import My Existing Client Information into the Contact Tool

May 27, 2025

How Do I Create a New Email Marketing Campaign?

July 17, 2026

How should I get started with Email Marketing?